This logo was created for Biodiversity Conservation and Management, a new UW Extended Campus program. This was a project that came to the Marketing Team during a time when they were inundated with several branding initiatives. I was able to step in and collaborate with their team, helping them with idea generation in meetings, logomark design, and logomark selection.
I presented my design to the Marketing Team as well as to the BCM Program Manager. The logomark was very well received and credited as an iconic design that combines simplicity and impact that easily folds into the UW Extended Campus brand.
